When a property searcher communicates interest in a floorplan, the probability of them getting a higher rental rate goes up as landlords frequently utilize yield management software. However, if the renter asks the landlord general information about investment property without specifying which property they prefer, the rental cost is most likely going to go down. A New York Times article highlights that this such automation can be favourable to renters as well and can help them lower rentals. “Just as travelers can lower their airline fare by flying at off times, residents can often lock in lower monthly rents by agreeing to lease terms that help apartment owners avoid downtime or fill less popular units.” Also, Marcus Hiles advises that the best season to sign leases is the off season, for instance, late fall or early winter; this can help property-seekers garner lower rentals.

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